Marketing Theory: Evolution and Evaluation - Jagdish N. Sheth (Author) The evolution of marketing theories and the rationales behind them are chronicled in this thought-provoking book. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheory framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive, and include many early, seldom-cited works.

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Marketing Theory: Evolution and Evaluation - Jagdish N. Sheth (Author)

220653978
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Cod produs: 220653978

Specificatii Marketing Theory: Evolution and Evaluation - Jagdish N. Sheth (Author)

Cod produs: 220653978

An publicare

1988

Autor

Jagdish N. Sheth,David M. Gardner,Dennis E. Garrett

Brand

John Wiley & Sons Inc

Dimensiune (mm)

154 x 227

Format

Fizic

Gen

Didactice

Greutate

384 g

ISBN / ISSN

9780471635277

Limba

Engleza

Numar pagini

256

Tip coperta

Brosata

Subgen

Carte auxiliara

Subiect principal

Marketing

Descriere produs

The evolution of marketing theories and the rationales behind them are chronicled in this thought-provoking book. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheory framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive, and include many early, seldom-cited works.

Vezi si: Carti

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Importam direct de la distribuitori din Europa si Asia.
De ce la noi e mai ieftin? Nu platim chirii scumpe pe strazi centrale si in mall-uri. Nu investim in publicitate scumpa pe TV, radio si panouri stradale. Importam direct de la distribuitori din Europa si Asia.